Who Am I Buying This For?

Sadly, we live in a world where social status is everything. The more popular the brand of clothes we wear and the higher the price tag that is attached to them the better. People will even go to the extent of burying themselves in heaps of debt in order to improve their social image – but not for themselves, for everybody else.

For many people, projecting the perfect image for themselves is more important than their friends and family. As harsh as it may sound, it’s true. 

He buys a luxury car.

She buys a diamond necklace.

I buy this for you, you buy that for me.

‘I may not know who I am as a person but I wear a Rolex watch, so who cares!?’ has become the new norm for a lot of people in today’s society. 

The cycle of purchasing things we don’t need and can’t afford to impress people we don’t like is vicious, demanding and unrelenting. 

The most shocking thing about it is that most people don’t have a viable reason why they buy the things they do.

Our identities are now more about what we own than who we are. Perhaps now is a good time to ask yourself: ‘Who am I, really?’

Thanks for reading.